Bachelor in Business Administration (Business Analytics) with Honours
The Bachelor in Business Administration (Business Analytics) with Honours provides a thorough understanding of data-driven decision-making in business. Students develop skills in data analysis, statistical modelling, and business intelligence tools, transforming raw data into actionable insights. The programme equips graduates to analyse complex problems, make informed decisions, and foster innovation across industries.
Upon completing the programme, graduates will be able to identify trends, forecast outcomes, and support strategic planning, preparing them for roles in business intelligence, data analysis, and consulting. This creates a solid foundation in business processes.
Apart from field-specific courses, students are also given opportunities to develop communication, professional and personal skills and to be involved in co-curricular activities in a multicultural and ethnically diverse, local and foreign student population.
Entry Requirements
| STPM | Pass with a minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level; or |
|---|---|
| A-Level | Pass with a minimum Grade D in any two (2) subjects and a pass in Mathematics at SPM level; or |
| UEC | Pass with a minimum Grade B in five (5) subjects and pass in Mathematics and English; or |
| Foundation/ Matriculation | Pass with a minimum CGPA of 2.00; or |
| STAM | Pass with a minimum grade of Jayyid, and pass in Mathematics and English at SPM level; or |
| Diploma/ Advance Diploma (Level 4/5, MQF) | Pass with a minimum CGPA of 2.00 |
*Pass Mathematics at the SPM level can be waived when the qualifications contain an equivalent/ higher achievement.
* *Those without a pass in Mathematics / English at the SPM level or equivalent are required to attend special enhancement courses
English Language Requirements* (for international student)
| MUET | 4.0 |
|---|---|
| IELTS | 5.5 |
| TOEFL | 8 (Ess OL) / 46 (iBT) |
| Pearson | 51 |
| Linguaskill | 160 |
| OET | 200 |
| ELS | 108 |
*International students with qualifications from educational systems where the English language is the primary medium of instruction are exempted from this requirement.
*International students who do not fulfil the English Language Requirements may join the Intensive English Programme at Nilai University which builds their skills in the
language and prepares them for the Linguaskill examination.
*Malaysian students’ pass in English can be waived if previous study was done in English or has at least with Band 2 in MUET
Programme Educational Objective (PEO)
PEO 1:
Equip graduates who are knowledgeable and able to solve business analytics problems.
PEO 2:
Demonstrate practical skills, interpersonal talent, leadership ability and communication proficiency, as well as use a broad range of digital applications and analytical techniques to support business functions in the business analytics field
PEO 3:
Exhibit leadership qualities and self-improvement in corporate management, as well as professional advancement.
PEO 4:
Commit to and seek out learning for the continuous development of creativity, innovation, and an entrepreneurial mindset, while also cultivating the ability to achieve personal lifelong learning.
PEO 5:
Hold to integrity and professionalism in all aspects of life.
Programme Learning Outcomes (PLO)
PLO 1
Relate knowledge and/or professional activities, and incorporate ideas into business analytics field.
PLO 2
Apply wide and comprehensive business analytics knowledge to manage complex problems in business organisations using different approaches.
PLO 3
Organize diverse activities and procedures in organisations ethically and flexibly.
PLO 4
Develop collaborative skills to effectively engage with a wider stakeholders.
PLO 5
Demonstrate strong and persuasive oral and written communication skills with varied stakeholders.
PLO 6
Display important digital abilities for research, job, or school.
PLO 7
Interpret numerical, qualitative, and graphical data to aid in decision-making and problem-solving in the workplace/classroom.
PLO 8
Display leadership abilities and a sense of duty in leading commercial organizations.
PLO 9
Present persistent self-improvement for academic and professional advancement.
PLO 10
Employ entrepreneurial qualities in the process of finding solutions to organizational concerns.
Programme Module
Core (Common)
- Introduction to Finance
- Introduction to Management Accounting
- Principles of Marketing
- Foundation of Business
- Business Communications
- Law for Business
- Principles of Microeconomics
- Principles of Macroeconomics
- Principles of Management
- Human Resource Management
- Strategic Management
- Business Ethics and Social Responsibilities
- Business Process Management
- Quantitative Methods for Business
Core (Discipline)
- Introduction to Financial Accounting
- Marketing Management
- Entrepreneurship
- Leadership
- Organisational Behaviour
- E-Commerce
- Management Information System
- International Business
- Human Resource Management for Practitioners
- Business Analytics
- Industrial Economic
- Logistics & Supply Chain Management
Specialisation
- Data Mining
- Big Data Analytics
- Data Visualization
- Predictive Analytics
- Business Intelligence
- Prescriptive Analytics
- Business Forecasting
- Programming for Analytics
- Business Analytics Project
- Business Modelling
Compulsory
- Co-curriculum
- Philosophy & Current Issues (Malaysians & International Students)
- Penghayatan Etika & Peradaban (Malaysians) OR Bahasa Melayu Komunikasi 2 (International Students)
- Integrity and Anti-Corruption
*** Bahasa Kebangsaan A
Industrial Training
• Internship
Career Prospects
The programme is specially tailored for undergraduate’s degree level to fulfil the industry’s need for highly knowledgeable and skilled professionals in related fields
Careers
- Business Consultant
- Business Intelligence Analyst
- Business Analyst
- Blockchain Analyst
- Data Architect
- Data Analyst
- Data Scientist
- Chief Data Officer
- Marketing Analyst
- Financial Analyst
- Programmer Analyst
- Supply Chain Analyst
- Risk Analyst
- Analytics Manager
- Project Manager
- Operations Research
- Machine Learner Engineer
- Structured query language (SQL)
Scholarship
Nilai University offers scholarships for students from various backgrounds, with the goal of helping students grow to be well-rounded and ambitious individuals and allowing them to reach their goals through quality education. We achieve this by combining academic excellence with a growth mindset for life-long learning.
