Bachelor of Business Administration (Honours) in Digital Marketing
Bachelor of Business Administration (Honours) in Digital Marketing is a course where student will learn about Digital Marketing in detail. Decipher and analyse the consumer’s behaviour and applying into actionable business data which directly opens up the avenue of new business prospects.
What is Digital Marketing?
Digital marketing refers to the translation of customer behaviour into actionable business data to identify new revenue opportunities. It can be further broken down to several categories with the most important are website marketing, search engine optimization (SEO), content marketing, social media marketing, and affiliate marketing.
Why study Digital Marketing @ Nilai University?
- Industry-Relevant Curriculum: offers curriculum tailored to the rapidly evolving digital marketing industry, covering the latest strategies, tools, and techniques
- Hands-On Experience: Students gain practical experience through live projects, marketing campaigns, and data analysis, equipping them with valuable skills for real-world applications
- Industry Connections and Networking: building connections with industry professionals, guest speakers, and companies, providing students with industry insights and future career prospects with approximately 860,000 job openings as per LinkedIn’s study