Bachelor of Business Administration (Honours) in Digital Marketing

JPT/BPP(N3/0415/6/0026) 12/28, (MQA/PA16843)
Duration of Study
3 Years
9 Semesters
Intake Period

The Programme

Bachelor of Business Administration (Honours) in Digital Marketing is a course where student will learn about Digital Marketing in detail. Decipher and analyse the consumer’s behaviour and applying into actionable business data which directly opens up the avenue of new business prospects. 

What is Digital Marketing? 

Digital marketing refers to the translation of customer behaviour into actionable business data to identify new revenue opportunities. It can be further broken down to several categories with the most important are website marketing, search engine optimization (SEO), content marketing, social media marketing, and affiliate marketing.

Why study Digital Marketing @ Nilai University?

  • Industry-Relevant Curriculum: offers curriculum tailored to the rapidly evolving digital marketing industry, covering the latest strategies, tools, and techniques
  • Hands-On Experience: Students gain practical experience through live projects, marketing campaigns, and data analysis, equipping them with valuable skills for real-world applications
  • Industry Connections and Networking: building connections with industry professionals, guest speakers, and companies, providing students with industry insights and future career prospects with approximately 860,000 job openings as per LinkedIn’s study
digital marketing
Bachelor of Business Administration (Honours) in Digital Marketing

Entry Requirements

STPM Pass with a minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level; or
A-Level Pass with a minimum Grade D in any two (2) subjects and a pass in Mathematics at SPM level; or
UEC Pass with a minimum Grade B in five (5) subjects and pass in Mathematics and English; or
Foundation/ Matriculation Pass with a minimum CGPA of 2.00; or
STAM Pass with a minimum grade of Jayyid, and pass in Mathematics and English at SPM level; or
Diploma/ Advance Diploma (Level 4/5, MQF) Pass with a minimum CGPA of 2.00


*Pass Mathematics at the SPM level can be waived when the qualifications contain an equivalent/ higher achievement.
* *Those without a pass in Mathematics / English at the SPM level or equivalent are required to attend special enhancement courses

English Language Requirements* (for international student)

MUET 4.0
TOEFL 8 (Ess OL) / 46 (iBT)
Pearson 51
Linguaskill 160
OET 200
ELS  108


*International students with qualifications from educational systems where the English language is the primary medium of instruction are exempted from this requirement.
*International students who do not fulfil the English Language Requirements may join the Intensive English Programme at Nilai University which builds their skills in the
language and prepares them for the Linguaskill examination.
*Malaysian students’ pass in English can be waived if previous study was done in English or has at least with Band 2 in MUET

Programme Module

Core (Common)

  • BA3105 Introduction to Finance
  • BA3120 Introduction to Financial Accounting
  • BA3121 Intro to Management Accounting
  • EB3130 Quantitative Methods for Business
  • EC3162 Essentials of Information Skills
  • BM3100 Principles of Marketing
  • BM3102 Foundation of Business
  • BM3103 Business Communications
  • BM3105 Law for Business
  • BM3106 Principles of Microeconomics
  • BM3107 Principles of Macroeconomics
  • BM3111 Principles of Management
  • BM3200 Human Resource Management
  • BM3218 Business Ethics and Social Responsibilities

Core (Discipline)

  • BA3213 Personal Finance
  • BA3216 Financial Technology
  • BM3204 Organisational Behaviour
  • BM3213 Marketing Management
  • BM3219 Entrepreneurship
  • BM3225 Digital Marketing Management
  • BM3229 E-Commerce
  • BM3309 International Business
  • BM3324 Business Analytics
  • BM3325 Logistics and Supply Chain Management
  • BM3326 Global Talent Management
  • BM3328 Business Research Methods


  • BM3216 Consumer Behaviour
  • BM3227 Ethics in Digital Marketing
  • BM3313 Marketing Research
  • BM3314 Global Marketing
  • BM3322 Advertising Marketing
  • BM3330 Social Media Marketing
  • BM3331 Affiliate Marketing
  • BM3332 Mobile & Email Marketing
  • BM3333 Search Engine Optimization and Minimization
  • BM3334 Web Analytics


  • MPU3112 Philosophy & Current Issues (Malaysians & International Students)
  • MPU3122/MPU3142 Penghayatan Etika & Peradaban (Malaysians)/Bahasa Melayu Komunikasi 2 (International Students)
  • MPU3215 Graduate Preparatory Course
  • MPU3412 Co-curriculum

Industrial Training

  • GP3305 Internship

Career Prospects

The programme is specially tailored for undergraduate’s degree level to fulfil the industry’s need for highly knowledgeable and skilled professionals in related fields


  • Digital Marketing Manager
  • Brand Manager
  • Social Media Manager
  • Online Content Developer
  • Search Engine Optimisation Specialist
  • Web Designer


Nilai University offers scholarships for students from various backgrounds, with the goal of helping students grow to be well-rounded and ambitious individuals and allowing them to reach their goals through quality education. We achieve this by combining academic excellence with a growth mindset for life-long learning.