Bachelor of Business Administration (Honours) in Digital Marketing
The Programme
Bachelor of Business Administration (Honours) in Digital Marketing is a course where student will learn about Digital Marketing in detail. Decipher and analyse the consumer’s behaviour and applying into actionable business data which directly opens up the avenue of new business prospects.
What is Digital Marketing?
Digital marketing refers to the translation of customer behaviour into actionable business data to identify new revenue opportunities. It can be further broken down to several categories with the most important are website marketing, search engine optimization (SEO), content marketing, social media marketing, and affiliate marketing.
Why study Digital Marketing @ Nilai University?
- Industry-Relevant Curriculum: offers curriculum tailored to the rapidly evolving digital marketing industry, covering the latest strategies, tools, and techniques
- Hands-On Experience: Students gain practical experience through live projects, marketing campaigns, and data analysis, equipping them with valuable skills for real-world applications
- Industry Connections and Networking: building connections with industry professionals, guest speakers, and companies, providing students with industry insights and future career prospects with approximately 860,000 job openings as per LinkedIn’s study
Entry Requirements
| STPM | Pass with a minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level; or |
|---|---|
| A-Level | Pass with a minimum Grade D in any two (2) subjects and a pass in Mathematics at SPM level; or |
| UEC | Pass with a minimum Grade B in five (5) subjects and pass in Mathematics and English; or |
| Foundation/ Matriculation | Pass with a minimum CGPA of 2.00; or |
| STAM | Pass with a minimum grade of Jayyid, and pass in Mathematics and English at SPM level; or |
| Diploma/ Advance Diploma (Level 4/5, MQF) | Pass with a minimum CGPA of 2.00 |
*Pass Mathematics at the SPM level can be waived when the qualifications contain an equivalent/ higher achievement.
* *Those without a pass in Mathematics / English at the SPM level or equivalent are required to attend special enhancement courses
English Language Requirements* (for international student)
| MUET | 4.0 |
|---|---|
| IELTS | 5.5 |
| TOEFL | 8 (Ess OL) / 46 (iBT) |
| Pearson | 51 |
| Linguaskill | 160 |
| OET | 200 |
| ELS | 108 |
*International students with qualifications from educational systems where the English language is the primary medium of instruction are exempted from this requirement.
*International students who do not fulfil the English Language Requirements may join the Intensive English Programme at Nilai University which builds their skills in the
language and prepares them for the Linguaskill examination.
*Malaysian students’ pass in English can be waived if previous study was done in English or has at least with Band 2 in MUET
Programme Module
Core (Common)
- Business Ethics and Social Responsibilities
- Introduction to Finance
- Introduction to Financial Accounting
- Introduction to Management Accounting
- Quantitative Methods for Business
- Essentials of Information Skills
- Principles of Marketing
- Foundation of Business
- Business Communications
- Business Process Management
- Law for Business
- Principles of Microeconomics
- Principles of Macroeconomics
- Principles of Management
- Marketing Management
- Perspective of Marketing Communications
- Strategic Marketing
- Human Resource Management
- Management Information System
Core (Discipline)
- Personal Finance
- Financial Technology
- Organisational Behaviour
- Marketing Management
- Entrepreneurship
- Digital Marketing
- E-Commerce
- International Business
- Business Analytics
- Logistics and Supply Chain Management
- Global Talent Management
- Business Research Methods
Specialisation
- Consumer Behaviour
- Ethics in Digital Marketing
- Marketing Research
- Global Marketing
- Advertising Marketing
- Social Media Marketing
- Affiliate Marketing
- Mobile & Email Marketing
- Search Engine Optimization and Minimization
- Web Analytics
Compulsory
- Philosophy & Current Issues
- Penghayatan Etika & Peradaban (Malaysians)/Bahasa Melayu Komunikasi 2 (International Students)
- Integrity and Anti-corruption
- Co-curriculum
Industrial Training
- Internship
Career Prospects
The programme is specially tailored for undergraduate’s degree level to fulfil the industry’s need for highly knowledgeable and skilled professionals in related fields
Careers
- Digital Marketing Manager
- Brand Manager
- Social Media Manager
- Online Content Developer
- Search Engine Optimisation Specialist
- Web Designer
Scholarship
Nilai University offers scholarships for students from various backgrounds, with the goal of helping students grow to be well-rounded and ambitious individuals and allowing them to reach their goals through quality education. We achieve this by combining academic excellence with a growth mindset for life-long learning.
